RECENT PROJECTS:
We are people experts.
20 years leading anthropological training, teaching, & research.
12+ years conducting customer, consumer, competitive, & market research.
We make your brand more human.
10+ years working with top design agencies & $500 MN+ enterprise brands.
We ALWAYS include: applied social psychology, behavioral science, & human-centered design.
shhh... We stack the deck.
20+ years of clinical & field biocultural placebo training, teaching, & research.
10+ years of performance-enhancing, PSYOP-infused visuals, content, & campaigns.
*We infuse placebo effects into EVERY product, brand, website, & project!
PAST CLIENTS:
.png)
EVERYONE KNOWS CUSTOMER-INPUT IS CRITICAL.
So, why don't most brands do it regularly?
Fast, Affordable, Expert-Led
QUALITATIVE RESEARCH
CLIENT | BABE ORIGINAL
CLIENT | TEDx CONFERENCES
CLIENT | GADGET GUARD
CLIENT | GRAND AMERICA HOTELS
CURRENT CUSTOMER &
NEW CONSUMER RESEARCH
ITERATIVE PRODUCT & PILOT DEVELOPMENT RESEARCH
360 BRAND POSITIONING
& MARKET RESEARCH
o
LARGE EVENT MULTI-METHOD AUDIENCE GROUP RESEARCH
NEARLY 93% OF ALL COMMUNICATION IS NON-VERBAL.*
WHAT IS YOUR BRAND UNCONSCIOUSLY SIGNALING?
*-Dr. Albert Mehrabian
Human-Behavior Centered
PERFORMANCE BRANDING
CLIENT | ISAGENIX
CLIENT | LAVANYA MAHATE
CLIENT | GRANDE COSMETICS
CLIENT | GRANDE COSMETICS
360 ENTERPRISE BRANDING & REBRANDING
o
360 BRAND POSITIONING & COMPETITIVE DIFFERENTIATION
o
NPD/PRODUCT BRANDING
& REBRANDING
o
360 PERSONAL BRANDING & REBRANDING
For A Limited Time ONLY...
WHY WE'RE DIFFERENT
"Working with Dr. Chelsea Shields is always the smart move. Together, we’ve created and refreshed brands across hospitality, beauty, and direct sales. Chelsea brings a deep understanding of human behavior—how belief shapes experience, and how clarity builds trust."
Christian Hansen,
Founder & Creative Director @ Hint Creative Agency
Welcome. Akwaaba. Bienvenido.
It's nice to meet you!
We are a team of subject-matter experts obsessed with every detail of a brand, product, website, or campaign. After over a decade of working with enterprise corporations, design agencies, and popular brands, our founder and C.E.O. Dr. Chelsea Shields, noticed a large gap in the market--- quick, affordable, high-quality, qualitative research.
BRANDTHROPOLOGIE was born to provide strategic, targeted, customizable research, that solves immediate business needs.
-
We work across a myriad of industries: Beauty, Wellness, Hospitality, Fashion, Automotive, Editorial, CPG, Technology, Innovation, Data, MLM, Executive Training, Events, and more.
-
We integrate into large brands and agencies to lead the Research & Strategy track of any project: Branding, Re-branding, Product Development, NPD Discovery & Validation Testing, Creative Strategy, UX Design, Omnichannel Marketing Strategy, Content Strategy, etc.
-
Everything we do is evidence-based-- grounded in direct customer & consumer feedback and market, industry, & competitor research.
But, shhhhh...... we don't play fair. Our founder & CEO, Dr. Shields holds dual-PhD's in Biological and Cultural Anthropology from Boston University, where her expertise was in the evolution and elicitation of social, cultural, & psychological placebo effects. She uses this background to help agencies, companies, and speakers infuse proven placebo techniques into their branding, marketing, and speaking to ensure enhanced performance, increased emotional impact, & long-term brand equity.
